Let Us Sit Upon The Mediagazer And Tell Sad Stories Of The Death Of Mainstream Media

Megan McCarthy at Mediagazer:

The media business is in tumult: from the production side to the distribution side, new technologies are upending the industry. What do news organizations need to do to survive? Will books become extinct? When will an audience pay for content? Can video bring television and the internet together? Will the iPad save us all? Keeping up with these changes is time-consuming, as essential media coverage is scattered across numerous web sites at any given moment.

Mediagazer simplifies this task by organizing the key coverage in one place. We’ve combined sophisticated automated aggregation technologies with direct editorial input from knowledgeable human editors to present the one indispensible narrative of an industry in transition. We collect relevant takes on an issue and package them together in a comprehensive group of links. That way, you not only get the lead opinion on an issue, but you can easily find the supporting, opposing, smart, controversial, notable, and previously unseen viewpoints. You get the big picture.

We make it easy for you to get your media news fix. If you want to share the latest media news with your Facebook friends or Twitter followers, you can use the easy “share” button next to the headline title. (See more here.) If you’re on the go, you can easily access Mediagazer on your smartphone by viewing mediagazer.com/m in your mobile browser, though mediagazer.com will redirect there on iPhone and Android devices. If you have a simpler phone, mediagazer.com/mini will bring you the same information in a simpler display.

Mediagazer is brought to you by the same people behind Techmeme, the leading aggregator of computer and internet industry news and analysis. We are a self-funded and independent company. Mediagazer earns revenue through the support of sponsors, and we are proud to announce the companies who are with us from Day 1: WordPress, Tynt, Seesmic, Smash Summit, and Zemanta.

Gabe Rivera at Techmeme:

Today we’re launching our first new news vertical in almost four years: Mediagazer, which will focus on the content production and distribution business, organizing topics as wide as journalism, blogging, video production, e-books, and digital distribution technologies.

Why it’s been four years is an interesting tale. Our experience with Techmeme memeorandum, WeSmirch, and Ballbug taught us what was most valuable to readers, and why. That lead us to focus on one site, Techmeme, first by giving extra attention to the configurations controlling its automation, and second, introducing manual editing and evolving the process in which man and machine work in concert.

Mediagazer incoporates all these lessons. We’ve taken great care in its construction, have outfitted the site with the latest iteration of our automation engine, and have launched it from the outset with a dedicated human editor.

That editor will be Megan McCarthy. While Megan’s career in media has focused more on the technology space (both at Gawker and at Techmeme), she’s long developed an interest in media industry buzz and should feel very much at home at Mediagazer. Techmeme will continue to be edited by Rich DeMuro, Lidija Davis, Mahendra Palsule, and myself going forward.

Molly Fisher at New York Observer

Peter Kafka at Media Memo:

Does the Web need yet another outlet dedicated to media coverage? Nope. How about another aggregation site? Plenty of those to go around too.

So what if you combined the two? Exactly.

But here’s a not-very brave prediction: Mediagazer, which launches today, is going to do pretty well. For two reasons:

  • Like porn or Apple (AAPL) news, there’s always going to be an appetite for this stuff, at least as long as there’s a media business. Because media folks–like me–love to read about themselves.
  • The people behind the site are the same ones behind Techmeme, and they’ve got the aggregation formula down cold: Build your site using other people’s work, automate as much as you can, and keep your human interaction to a minimum.

In this case, the human touch comes from Megan McCarthy, who joined Gabe Rivera’s outfit late in 2008 to help run his flagship site. The new one will be self-explanatory to anyone who’s seen the original ’meme. Or the site Jim Romenesko runs, for that matter.

MG Siegler at TechCrunch:

But why chose to focus on media?

Media news has several things going for it: lots of new coverage every day, lots of interlinking, a variety of subtopics (video, blogs, journalism, newspapers, etc.) and (we hope) a potential audience with interest in several of those subtopics,” Techmeme founder Gabe Rivera tells us.

Rivera has tried in the past to roll the Techmeme idea to other verticals such as celebrity news (WeSmirch), political news (Memeorandum), and even baseball news (Ballbug). All those sites still exist, but none have gotten the level of interest that Techmeme has.

So why will this be different? Aside from the interest in media, this is the first site Rivera has rolled out since switching over to using human editor curation. And actually, Mediagazer will be launched under the control of Megan McCarthy, the first human editor Rivera hired in late 2008. Rivera has since made other hires to round out a full staff that can work around the clock for Techmeme.

Leave a comment

Filed under Mainstream, New Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s