New York, NY, February 2, 2011 – Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily — the industry’s first national daily news publication created from the ground up for iPad.
“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
“The magic of great newspapers — and great blogs — lies in their serendipity and surprise, and the touch of a good editor,” continued Mr. Murdoch. “We’re going to bring that magic to The Daily — to inform people, to make them think, to help them engage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting.”
The Daily’s unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important — but also the best format to deliver these stories to their readers.
John Hudson at The Atlantic with a round-up
Erick Schonfield at Tech Crunch:
A new edition will come out every day, with updates throughout the day. it will feature a carousel navigation that looks like Coverflow, an dinclude video and 360-degree photographs.
Since there are no trucks and no printing costs, The Daily will cost 14 cents a day or about $1 a week. The first two weeks are free, thanks to a sponsorship by Verizon. You will be able to download it live at noon ET.
Murdoch also revealed that the total cost to get the Daily up and running—the technology, the staff, everything—has been $30 million, and that operating costs are half a million dollars a week.
I asked Murdoch why he thinks it is better to charge a subscription versus gaining a larger audience via free downloads and selling that larger audience to advertisers, who are lining up anyway because their ads look so much better in an iPad app. “I think they will pay much less per thousand if it was free,” says Murdoch. “We feel this is better for advertisers and will draw a better class of advertisers at a better rate.”
Jesus Diaz at Gizmodo:
Of course, he seems really adamant about his project. His letter is full of Cupertinian hyperbole: “this pioneering digital venture, fully championed by Steve Jobs and the rest of his team at Apple, establishes an entirely new category of delivery and consumption.” An entire new category. It must be really magical. This fair and balanced quote, however, makes me think The Daily may be just another glorified reader with lots of video thrown in: “I’m convinced that what they’ve created is the most immersive and unique experience available – one that will resonate with our audiences everywhere and change the way news is viewed.”
Peter Kafka at Media Memo:
The Daily’s formal debut is in a few hours, at which point we’ll have no shortage of pro/con opinions about News Corp.’s new iPad newspaper.But until then, here are the reasons the Daily won’t work, followed by the reasons it will. They’re both from the same guy–Stifel Nicolaus analyst Jordan Rohan. From his note published yesterday:
1. Consumer Acceptance Could Take Time: Nobody really knows the future of the iPad daily, and the official launch party is not “where the rubber meets the road” in terms of understanding consumer acceptance of such a new concept.
2. Hype or Reality?: Hype does not necessarily translate into market share, revenue, or cash flow.
3. Control: Apple tends to control its environment so tightly that there may be clashes down the road with apps offered by Yahoo!, Google, Facebook, AOL, Amazon, and a host of other Internet companies. This could reduce overall profit potential for iPad publishers.
4. Understanding the revenue model will be key. Online ad networks and other intermediaries could be left on the outside, looking in, if the iPad remains a premium offering with high CPMs. The subscription model is somewhat irrelevant unless it scales to support a vibrant advertising environment. We will have to wait and see on that key point.
1. Product Differentiation: News Corp could marshal the resources of its newspaper, cable television, studio, and Internet divisions to differentiate the product from most other companies.
2. Apple is a powerful ally. The recent track record of product innovation and commercialization at Apple is unmatched. If Apple is willing to throw its weight behind this initiative, along with News Corp, then the chances of success are high.
3. Playing Offense: If News Corp can make an iPad daily work, then other media companies will begin to play offense as well. And that is generally a good thing for innovation, and ultimately for advertisers and marketers alike.
4. Makes More Sense than Wired for iPad: Mid last year, we attended a pre-launch event for Wired magazine’s iPad initiative, which Conde Naste marketed at a surprising $5 per copy. The product was beautiful, but results were mixed at best. And it was a monthly, not a daily, which implied that the frequency of visitation was much lower.
Rohan, by the way, is ultimately bullish on the Daily, and he was that way before he got a look at the thing at Rupert Murdoch’s apartment last night. Now he’s very, very bullish, but he’s been embargoed from talking about it until noon today.
Unlike many existing print and newspaper magazine conversion apps, The Daily seems to feature a lot of clickable and interactive elements. Web links will bring up pages in a built-in browser, and Twitter feeds are accessible from within the app. There’s also an in-app text and audio commenting system for greater reader interaction. The app will also be able to pull in breaking news using Twitter and other sources, so that it stays fresh throughout the day without undergoing the kind of massively frequent overhaul you see on blogs. It’ll be interesting to see how The Daily strikes this balance.
No back-issues will exist at launch, and users instead will have to save articles for later from within the app or retrieve them on the web via HTML. Plans for improved access to older content are in the works, but won’t be included at launch.
At launch today, The Daily will be available only to customers shopping in the U.S. store, and will be free for the first two weeks. According to a leaked official memo published by Gizmodo (which was completely accurate regarding other details), News Corp. is planning to bring The Daily to international markets (and other tablets) in the coming months.
Apple VP of Internet Services Eddy Cue announced the inclusion of new in-app recurring subscription billing with “one click,” but didn’t offer any further details. Cue noted that an upcoming (“soon” was the only timeline hinted at) Apple announcement would detail this new feature further, including implementation plans among other publishers.
Colby Hall at Mediaite:
There is no question that the partnership between Apple and News Corp. is a big story worth covering, as it received a lot of deserved attention months ago when it was announced. And yes, Rupert Murdoch is arguably the single most powerful media mogul (best evidenced by his place on the Power Grid); his enthusiasm and embracing of a new media platform (and pouring of $30 Million into its development) is a compelling and relevant story.
But the story unfolding in Egypt right now could not be more compelling, since it appears that the American ally (with huge strategic influence on the U.S. economy) is on the brink of complete and total destabilization. Ironically, the Murdoch-led press conference was introduced by Fox News’ Neil Cavuto, an individual who has repeatedly reported the relevance of the Egyptian uprising on the price of oil. The decision to go with The Daily press event over the revolution in Egypt seems odd at best.
Obviously, other news networks continue to air short, fluff pieces in between their Egypt coverage, and if Fox had relegated this to such a segment, clearly disclosing the relationship, then they’d be much less open to criticism. But this was neither short nor fluff.
In many ways this feels similar to Sunday night’s programming decision at MSNBC to air reruns of their Lockup series, while Fox News and CNN covered Egypt live. As we reported earlier, MSNBC was rewarded by getting the highest ratings of the night!
Clearly this event was planned well in advance of the upheaval in Egypt, and when two giant corporations like Apple and News Corp. partner, it is big news (particularly with regard to the future of media and news.) But the Fox News’ decision to forgo real news coverage in Egypt for the promotion of a new commercial information platform (from which they hope to profit) seems to be at best a perfectly ironic example of the state of media today.